We build Pricing & Revenue Growth Management strategies
We know how to build effective Pricing & Revenue Growth Management strategies for CPG companies. We work with your team to understand your company’s unique value proposition and develop a pricing strategy that maximizes revenue and growth. We also help companies manage their pricing data and analytics to optimize their pricing strategies.
Why is it important to build a Consumer-Centric Pricing Strategy?
The world of business is full of many moving parts – markets, consumers, shoppers, retailers, distribution channels and your own company trends. All these are changing at incredible speed, which creates a complex environment for decision-making.
With raw material, energy and commodity inflation, technology disruption, supply chain challenges and geo-political tensions, it is more important than ever to have a clear and forward-looking view of where your company can generate sustainable revenue and profit growth.
A consumer-based pricing and revenue growth strategy is an essential pillar of successful business results in today’s increasingly competitive environment. Not only does it help focus the entire organization on critical goals and KPIs, but it also helps your organization and commercial teams to engage and convince your distributors, retailers, partners and other external and strategic stakeholders. Easier said than done. Indeed, an RGM strategy is a complex initiative to undertake, but offers high rewards and, maybe more importantly, avoids the risks and pitfalls so many businesses fall into along the journey – going after short-term growth or ROI opportunities, and eventually missing genuine sustainable profitable growth.
Define Consumer
Value, Messaging & Optimal Pricing
The Triple-win RGM™ – when the consumer, manufacturer and retailer all gain through the same initiative – is at the heart of what we do at PricingOne.
Successful, sustainable, Pricing and RGM strategies are based on the understanding of how much value your products and your brands create for your end-users: your consumers. Such strategies are the sum and integration of 15 distinct intervention areas that PricingOne assesses and quantifies, leveraging a diverse array of sales, financial, market trend, competitive and consumer data, that result in your own and your retail partners’ success.
How we do it? By building a consumer-centric Commercial Plan looking into :
- Strategy
- Segmentation
- Occasion
- Brand
- Package & Product
- Channel(s)
- Price & Value
- Promotion & Mechanic
We activate, integrate and optimise
Because sustainable Revenue Growth Management (RGM) is inherently interconnected. All levers must be optimised simultaneously to deliver incremental impact on both revenue and profit. These intervention areas all fall under the 5 levers of RGM :
Consumer Pricing
Gain insight into Consumer Value and Willingness to Pay. What are your brand optimal price position & cliffs? Identify features & cross-price elasticities.
Identify the right prices & sizes vs market trends. What should be the right assortment by channel and which innovations are incremental vs cannibalizing your business?
Mix Priorities
Learn what is the optimal product & channel mix, sku prioritization & distribution focus.
Price Promotion Strategy
Identify the strategic role of each price promotion, Build an optimal price promotion plan using optimal promotion mechanics.
Differentiated Commercial Plans
Organize an integrated RGM Execution plan, alongside a compelling trade narrative, while maximizing value for portfolio & trade.
+8% net sales over 3 years
+10% gross profit over 3 years
x10 average gross profit ROI
To attain our goals, we employ a distinctive integration of four models: category & brand analysis, shopper & consumer sensitivities (via proprietary consumer testing), and sales and financial models.
This innovative approach yields powerful and highly predictive forward-looking simulations. We utilize these simulations internally to develop winning commercial plans, optimizing all 5 RGM levers for the best possible outcomes.
This integrated approach enables us to quantify and predict Consumer Value, for brands, products, innovations and specific features or benefits. Starting from this, we create fair, data-driven, commercial plans, by bringing prices, mix, promotions and revenue growth levers to optimal levels.
When building retailer-level pricing strategies, we include more details on promotion elements such as trade environment alignment, optimal effectiveness & incrementality, or commercial plans that are applied to each of your different retailers, distributors or channels.
The Science Behind Smarter Commercial Decisions
Regional and Global Pricing Strategies
We help organizations design and implement regional and global pricing strategies that balance competitiveness, profitability, and governance across markets.
Our approach starts with identifying geographic clusters with shared dynamics, then define Pack & Price strategy at cluster level. In addition to national and retailer-level pricing & RGM strategies, we work across regional and global strategies, with a strong focus on pricing and governance.
Our process begins by creating geo-clusters of your key markets, considering common traits, business, trade, consumer, market and competitive dynamics. From there, we define pack price strategies for the lead markets within each geo-cluster. Subsequently, we develop cluster-level pricing strategies and carefully manage pricing harmonization through pack price architecture differentiation.
This comprehensive approach ensures optimal pricing and pack differentiation, while effectively managing pricing corridors and trans-national (cross-border) shipments.
By implementing this strategy, we sustain competitiveness at every key market level, resulting in a successful global pricing and governance framework tailored to your business’s unique needs.
Industry Leaders talked about us
Is this right for your commercial organisation?
This is designed for CPG / FMCG leaders responsible for driving sustainable revenue and margin growth across the business.
You will benefit most if:
- Lead RGM, Commercial, Marketing, Category or Finance with a focus on profitable growth.
- Pricing, promotions, assortment and mix are managed in silos.
- Pricing changes create uncertainty around consumer value perception.
- Innovation must drive incremental growth, not cannibalization.
- Promotional spend is rising while ROI remains unclear.
- Need an integrated, end-to-end RGM approach to improve commercial decisions.
If these challenges sound familiar, a focused RGM intervention can help identify where the next margin and growth opportunities exist and how an integrated multi-lever approach can unlock them.
Business Interventions – FAQs
Our approach is grounded in practical FMCG operating experience. Our teams are made up of former RGM and commercial leaders who understand the realities of customer negotiations, trade-offs, and execution. We work alongside your internal teams rather than replacing them, transferring capabilities, tools, and ways of working to ensure long-term ownership and sustainable impact. Our methodology is specifically designed for FMCG environments and draws on decades of hands-on RGM experience across hundreds of commercial interventions.
The timeline depends on the scope and complexity of the intervention. In all cases, we prioritize delivering tangible quick wins early in the engagement
At minimum : sell-out by SKU and retailer, internal pricing and promotion history, trade investment data, and access to syndicated panel data. Our team manages the integration of the different data sources and complements them with proprietary methodologies, analytics, and RGM frameworks.
Yes. We support both targeted interventions focused on a specific business challenge, category, retailer, or pricing decision and broader end-to-end RGM transformations across categories, markets, and capabilities. The methodology remains consistent, while the scale and scope are adapted to your business needs.
Execution is embedded into the intervention from the start. We co-develop solutions with commercial, sales, and category teams to ensure alignment and ownership. The output includes retailer-specific execution plans, commercial narratives, and actionable recommendations. We also support teams through the initial implementation phases.
Featured Insights
PricingOne’s leading insights on the trends and challenges defining the future of business and Revenue Growht Management.
From Strategy to Execution : Discover all our services
Willingness-to-Pay & Pricing Power Drivers
Quantify the consumer value of every SKU, occasion, and pack with AI-powered modelling to drive profitable growth.
Retailer’s Execution Plan & Trade Narratives
Turn your newly-trained sales team’s plans into retailer-ready commercial stories that win negotiations.
Training & Academy
Access our training programmes and interactive workshops that onboard your business teams on RGM and empower your organisation.
Managed Analytics & Services
Build integrated AI analytics that your commercial teams can act on, at the speed of your business cycle.
RGM Process Optimisation
Gain a clear view of your RGM maturity and optimize processes to unlock category growth and margin improvement.