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Our unique methodology originates from real industry experience

PricingOne‘s Triple Win RGM™ methodology is the result of a combined 50 years of experience in Pricing & Value Management, between two of the co-founders Ji-Hoon  Dierckx & Samer Gabr. 

It is their combined experience and know-how supported by RGM experts across analytics, consumer insights, and commercial strategy that can help you drive actionable interventions that last.

Triple Win RGM™ identifies the most accretive and executable value proposition for three parties simultaneously :

  • Manufacturers : to grow revenue and margin
  • Consumers : to maximise value perception and willingness to pay
  • Retailers : to maximize revenue as they measure it

Only PricingOne integrates all three, ensuring adoption and sustained success.

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650+ RGM projects

+8% Net Sales over 3 years

+10% Gross Profit over 3 years

Our integrated approach is consistently successful

With the current inflation/deflation and margin-related challenges that many companies are facing, we have developed a series of specific products, services and trainings to enable global and local teams to navigate inflation and help consumer goods companies execute and proactively think beyond pricing – to protect revenue and margins, while securing customers’ commitment. 

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A circular flowchart with four sections: Consumer Value, Pricing Power, Sales Model, and Financials—each listing related business factors. Arrows connect to a center label: Data Mapping, Data Cleansing, Test Design—highlighting our approach rooted in real industry experience.

Our approach is built on five principles

1

Consumer-centric

Value is the anchor. 

2

Holistic

Five RGM levers, one integrated plan.

3

Actionable

Built to land at the shelf

4

Predictive

Forward-looking, Data-driven and AI-powered

5

Transferable

From our model to your capability

A circular diagram shows value creation for consumers and value capture with retailers, surrounded by five steps, each with an icon. On the right, three circles highlight +8% net sales, +10% gross profit, and +300 bps gross margins—an approach rooted in real industry experience.

01 — Consumer centric

If there is one thing to remember, it is the following: focus first on your consumers. Put them at the center of your pricing strategy, as all pricing decisions come down to shoppers making a quick decision in-front of a physical or virtual shelf. By following our proven approach, asking the right key questions, and combining all aspects of our methodology, you will deliver the desired business results and improve category performance, consumer value, grow revenue and margins. Both Net Sales and Gross Profit acceleration are natural outcomes of our methodology.

02 — Holistic

In order to be effective, our approach brings together all major departments involved in pricing decisions. This way, we onboard Sales & Trade Marketing, Marketing and Finance teams all together, unite them behind a common view of the business challenges and opportunities and engage them into the creation and implementation of the right strategies to bring additional value to the process. We then define for each team objectives, deliverables, key recipients, and a timeline to deliver.

A five-step commercial planning framework is shown in a grid, with labeled columns: Pricing vs Value, Pack Architecture, Mix, Promotion, and Commercial Plan. Each column lists related analysis tools with charts and diagrams as examples.
A table outlines roles (Sales & Trade Marketing, Marketing, Finance) with their objectives, deliverables, recipients, and timing for RGM recommendations in sales plan deployment—reflecting our unique methodology that originates from real industry experience.

03 — Actionable

We move from analysis to action and retailer-relevance. We quantify the impact of every price change, anticipate price cliffs, and stress-test innovations against cannibalisation and incrementality before launch. The plan is built backward from the buyer meeting and the shelf execution.

04 — Predictive

Our approach combines structured, enriched data with advanced automation and AI to enable decisions based not only on historical performance, but on what is most likely to happen next.

We integrate, harmonize and fusion data across sales, finance, promotions, and distributor channels, enriching it with proprietary consumer insights and market price intelligence. This foundation powers a suite of predictive RGM models, including willingness-to-pay and consumer value assessments covering both existing and innovation pipelines, forward-looking price-pack architecture optimization, cross-elasticity analysis, promotion effectiveness modeling, and portfolio mix simulations.

Augmented by AI-powered copilots that embed predictive intelligence directly into day-to-day decision-making, this approach transforms data into a strategic growth engine driving greater precision, efficiency, and agility while accelerating the RGM journey through faster, more informed, and forward-looking decisions.

A table outlines roles (Sales & Trade Marketing, Marketing, Finance) with their objectives, deliverables, recipients, and timing for RGM recommendations in sales plan deployment—reflecting our unique methodology that originates from real industry experience.
Bar and line graph showing value sales (€M) and monthly percentage changes from Sept 2020 to Aug 2022, using our unique methodology that originates from real industry experience. Highlights projections, COVID-19 impact, and +6pts pricing growth.

05 — Transferable

Our engagements are designed to leave your business stronger and more self-sufficient. We transfer capability into your organisation by embedding the tools, analytics, decision frameworks, and ways of working directly into your operating model.

Your teams learn how to apply consumer-value principles and execute the five-lever RGM discipline as part of the transformation itself.

The outcome is a lasting internal capability that continues to drive growth and margin improvement long after our work is complete.

1. How will your consumers & shoppers adjust their behaviors?

Forecast inflation or deflation impacts and anticipate actions

Anticipate market contraction
  • Segment purchasing behaviors of your Shoppers
  • Predict market growth and impact on price elasticities
  • Assess impact on assortment, mix, promotion, CRM and communication
Proactively enhance Consumer Value
  • Identify your Pricing Power Drivers, to increase your Brands’ Penetration and Consumers’ Willingness to Pay
  • Emphasize the right benefits to include across product innovation, tiering and brand communication
Three sections showcase our unique approach: SAFE shows 2 teal people with 3 stacks of money, STRUGGLING has 3 gray people with 2 stacks, and CRISIS features 4 red people with just 1 stack of money.

2. How much Pricing can your Brand command?

This question is critical to know your Brand’s perceived Value, relative Pricing Power, and non-linear elasticities.
Line graph showing % change in volume share against price, using our unique methodology that originates from real industry experience. Notable Price Cliff drops at €4.24 and €6.74; sharp volume share falls at each cliff, with thresholds at €2.99 and €5.49.
Can we command a higher price?
  • What is your brand’s pricing power vs competition?
  • How much pricing can the perceived customer value (which is not equity) justify?
  • Are there differences by consumer segments, distribution channels, retailers?
Where are the price cliffs?
  • Where are the price elasticity inflection points (‘killer price points’) for your key SKUs, both current & new innovations?
  • What happens at the portfolio level (minimizing cannibalization)?

3. How to go beyond pricing & activate every RGM lever?

Every RGM lever will play an important role in protecting margins and sales especially in inflationary times.
There are 5 RGM levers, including Pricing
  1. Consumer Pricing 
  2. Pack Price/Size Architecture, including innovations
  3. Mix priorities
  4. Promotion strategy
  5. Differentiated Commercial Plans
Need clear integrated plan across RGM levers
  • The 5 RGM levers must be optimized simultaneously to deliver incremental impact on both revenue & profit
A grid with five columns—Consumer Pricing, Pack Price Architecture, Mix, Promotion, and Commercial Plan—showcases our approach. Each column details strategies using charts and graphs, reflecting a methodology rooted in real industry experience.

4. How to make RGM plans compelling for your key customers?

Need a granular, consumer-centric, commercial plan delivering against customers’ and internal KPIs
A strategy table outlines five retailer actions—consumer pricing, price pack architecture, assortment, innovation, and promotion—each with related strategies. PricingOne, a leader in Revenue Growth Management for Consumer Goods, specializes in driving net sales and margin growth.
Integrated Commercial Plan for your key Customer(s)
  • Proactively managing pricing and revenue, to prevent damaging margin impact
  • Integrating short-term recommendations, evolving COGS, incremental launches and new products
The Triple-Win RGM™:
  • Volume & Penetration Growth
  • Sales ahead of Volume
  • Margin ahead of Sales
  • Trade Margin ahead of Commercial Margin

5. Are your commercial teams trained to ensure perfect execution?

Grow your organization’s Pricing & RGM capability, to enable local & commercial teams to drive the right decisions

Train your Commercial Teams on how to navigate inflation, via consumer-centric Pricing & RGM
  • RGM fundamentals
  • Consumer Value, Pricing Power
  • The Revenue Growth Equation
  • Pricing in Inflation
  • The 5 Levers of RGM
Provide easy-to-understand Consumer-centric RGM Framework
  • Common approach to Pricing & Inflation for HQ, Global, Regional and Local multi-functional teams
Infographic showing three benefits from our unique approach: +30% premium price on shelf, +2% average volume per SKU, and +300bps trade margin increase, each compared to current or category averages. Icons emphasize premium, velocity, and margin.

Industry Leaders talked about us

PricingOne brings to life a unique approach to Revenue Growth Management (RGM) combining a proven cutting-edge methodology, powered by a highly experienced team and the ability to make it tailor-made to the specifics of the business case.
Jérôme Garbi
Jérôme GarbiSenior Vice President, Global markets CEO - Groupe BEL
PricingOne's unique approach to consumer-centric value was key to us re-evaluating our strategies on Voltaren and Theraflu. By linking what consumers are willing to pay for, with what product features we could offer, and at what price, we were able to redesign our line-up, pricing and go-to-market to maximize growth. It was truly inspiring to see them in action.
Franck Bacuet
Franck BacuetSenior Director, Global Analytics & Insights - GSK
This methodology helps accelerate top-and bottom-line growth in a sustainable way. A genuine competitive advantage.
Samy ZEKHOUT
Samy ZEKHOUTCFO - Nomad Foods
Strategic revenue management is at the core of what PricingOne delivers: a very holistic approach that we have successfully used towards record high profit.
Peter CORIJN
Peter CORIJNFormer Global CMO - P&G VP Gillette & Imperial Brands
PricingOne played an important role in our transformation from Tools to Business RGM. Their approach brings consumer value layer into the cross-functional business & enables trade execution
Maksym ROSHCHYN
Maksym ROSHCHYNGlobal RGM KRAFT HEINZ COMPANY
PricingOne provided the perfect instant injection of RGM thought leadership, capability and insight for our key markets that was the catalyst for our organization wide RGM transformation.
Andrew HEPWORTH
Andrew HEPWORTHGroup Commercial Director NOMAD FOODS

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