NRF 2025 Retail’s Big Show – Interview with Ji-Hoon Dierckx, CEO of PricingOne

Ji-Hoon, thank you for taking the time to share your thoughts after attending NRF 2025. As CEO of PricingOne, what global trends did you observe at NRF that align with our work in Revenue Growth Management (RGM)?

Ji-Hoon Dierckx: Thank you! NRF 2025 was a remarkable event, full of innovation and forward-thinking ideas. There are three major trends that stood out to me, and they resonate deeply with PricingOne’s mission:

  1. AI-Driven Personalization: Artificial Intelligence is transforming retail, and Agentic AI will even further. Retailers are using machine learning to predict consumer behavior, personalize experiences, and optimize pricing strategies. This aligns perfectly with our approach at PricingOne, where advanced analytics empower our clients to enhance consumer value and willingness to pay.
  2. Sustainability at the Core: Sustainability is no longer just a “nice to have” but a necessity. Companies are redesigning their strategies to meet consumer demands for eco-friendly products and transparent practices. At PricingOne, we integrate sustainability metrics into RGM strategies, ensuring that profitability and responsibility go hand in hand.
  3. Omnichannel Integration: Retailers are focusing on delivering seamless, consistent experiences across physical and digital channels. This ties directly to how we activate RGM strategies holistically, bringing together consumer insights and financial modeling across all touchpoints.

Those trends are very relevant to what we do. What were the key takeaways for you from NRF that could influence how we deliver value to our clients?

Ji-Hoon Dierckx: Great question. Several takeaways stood out:

  1. Strategic RGM is Essential: Many companies are still treating pricing and revenue management tactically, focusing on short-term gains. NRF reinforced the importance of embedding RGM as a strategic pillar. This is a key area where we at PricingOne excel—we help clients make RGM a central part of their business strategy.
  2. Triple Win RGM™ is the Future: There’s a growing realization that pricing strategies must deliver value for consumers, retailers, and manufacturers alike. This concept, which is at the heart of our Triple Win RGM™, was echoed throughout NRF sessions.
  3. AI Integration Must Be Accelerated: The potential of AI was on full display at NRF. Companies that adopt AI-powered tools for predictive analytics, dynamic pricing, and consumer insights will have a clear edge. At PricingOne, we’re already leading the way by embedding machine learning into RGM workflows.
  4. From Insights to Action: One theme that came up repeatedly was the importance of turning data into actionable plans. This is something we pride ourselves on at PricingOne—our detailed, bottom-up planning ensures that strategies translate into real-world impact.

NRF often emphasizes innovation and transformation. Was there a particular moment or session that inspired you or validated PricingOne’s vision?

Ji-Hoon Dierckx: Absolutely. One session that resonated with me was about “Adapting Pricing to a Fragmented Economy.” The discussion centered on the challenges of shrinking consumer disposable income and the need for innovative pricing strategies that drive growth without alienating consumers. This is exactly the kind of challenge our Triple Win RGM™ is designed to solve.

Another highlight was the emphasis on collaborative ecosystems. It’s clear that manufacturers and retailers must work together more closely than ever to deliver shared value. This is the core of our philosophy at PricingOne—we create strategies that balance the needs of all stakeholders in the value chain.

Lastly, how do you see PricingOne contributing to the future of RGM and addressing the challenges highlighted at NRF?

Ji-Hoon Dierckx: PricingOne is perfectly positioned to lead the evolution of RGM. Here’s how:

  1. Delivering Holistic Value: Our Triple Win RGM™ is all about balancing consumer, retailer, and manufacturer benefits. It ensures sustainable growth for all parties.
  2. Accelerating AI Adoption: With our advanced machine learning capabilities and holistic RGM engine, we empower clients to turn data into actionable insights, enabling smarter decisions and unlocking new growth opportunities.
  3. Embedding Sustainability: As sustainability continues to shape consumer choices, we’re helping clients integrate these metrics into their RGM strategies to drive growth responsibly. Starting from the proper identification of what ESG initiatives have as an actual consumer willingness to pay potential.
  4. Enabling Actionable, End-to-End Solutions: Our work doesn’t stop at strategy. We guide our clients through implementation, ensuring they see measurable improvements in revenue, margins, and overall business performance.

In short, PricingOne is not just responding to the trends discussed at NRF; we’re driving them forward. Together with our clients, we’re shaping the future of revenue growth in FMCG and retail.

Thank you, Ji-Hoon, for sharing your insights. It’s exciting to see how PricingOne is aligning with global trends and leading the way in RGM innovation.

About the author

Picture of Margot Le Meur

Margot Le Meur

Margot joined PricingOne as Growth & Communication Director, and is constantly pushing her clients to reach their optimal performance.

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