PricingOne is proud to share that our CEO, Ji-Hoon Dierckx, served as Chairman of the 6th FMCG/CPG RGM Forum Europe, held in London in May 2026.

The event brought together more than 250 Revenue Growth Management, commercial, pricing, and category leaders from across the FMCG industry to discuss the future of profitable growth in an increasingly complex market environment.

As Chairman, Ji-Hoon helped facilitate discussions around some of the industry’s most pressing challenges, including balancing volume and profitability, accelerating commercial decision-making, scaling Revenue Growth Management capabilities, and leveraging AI to improve execution.

The conversations throughout the two-day forum highlighted a clear shift in the industry. While organisations now have access to more data and analytics than ever before, competitive advantage increasingly depends on the ability to turn insights into decisions and decisions into consistent execution.

Reflecting on the event, Ji-Hoon Dierckx commented:

“The most successful FMCG organisations are no longer focused solely on generating more insights. They are building integrated commercial systems that help teams make better decisions faster and execute consistently across markets.”

Several themes emerged repeatedly throughout the forum, including the return of volume elasticity, the growing importance of decision adoption, the rise of AI-enabled commercial teams, and the need for trusted data foundations to support continuous execution.

These themes reinforce the direction many leading FMCG organisations are already taking as they evolve their Revenue Growth Management capabilities for the next decade.

For a deeper dive into the key discussions and strategic implications from the event, read our full recap of the five major Revenue Growth Management trends shaping FMCG in 2026.