Our unique methodology originates from real industry experience
The PricingOne methodology is the result of over 50 years of combined expertise in Global Pricing and Value Management, built by our co-founders Ji-Hoon Dierckx and Samer Gabr, and continuously enriched by a team of seasoned professionals from the Consumer Goods industry—not consultants, but true former practitioners.
We are fully specialized in Consumer Goods, and our deep category knowledge enables us to design practical, scalable solutions grounded in real-world operational realities. Ji-Hoon, our CEO, led the deployment of Value Pricing across all P&G categories, including Gillette. Samer, our CPO, reshaped P&G’s Pricing Analytics and Dynamic Revenue Growth Management strategies. Their leadership attracted a team of experienced RGM experts, each bringing hands-on knowledge from leading FMCG companies.
At PricingOne, we do not replace your internal RGM teams—we work hand in hand with them, complementing their capabilities and accelerating results. Our approach empowers your people, enhances your strategy, and delivers stronger outcomes through seamless collaboration.
We call our strategy Triple Win RGM™, because it creates value at every level: for the consumer, the retailer, and the manufacturer.
Our unique methodology originates from real industry experience
PricingOne methodology is the result of a combined 50 years of experience in Pricing & Value Management, between 2 of the co-founders Ji-Hoon Dierckx and Samer Gabr. Ji-Hoon, PricingOne CEO, brought Value Pricing to every P&G Category including Gillette. Samer, PricingOne CPO, transformed P&G Pricing analytics and Dynamic Revenue Growth practices. It is this knowledge that attracted many experienced RGM practitioners to join the company.
PricingOne’s combined experience and know-how can help you as well to drive actionable interventions that last.
650+ RGM projects accross FMCG and Retail
+8% Net Sales over 3 years
+10% Gross Profit over 3 years
+8% Net Sales over 3 years
+10% Gross Profit over 3 years
Our integrated approach is consistently successful
With the current volatile market and the margin-related challenges many companies are facing, we have developed a series of specific products, services, and trainings to help both global and local teams navigate uncertainty. Our goal is to support consumer goods companies in executing smarter pricing strategies, going beyond pure price tactics—protecting revenue and margins while securing customer commitment.
Our integrated methodology ensures that pricing decisions are not only financially sound, but also consumer-relevant and retailer-aligned. This is the foundation of our Triple Win RGM™ approach—delivering value for the consumer, the retailer, and the manufacturer alike. By aligning these three perspectives, we enable more sustainable growth, stronger partnerships, and a better experience for the end shopper.
Our integrated approach is consistently successful
With the current inflation/deflation and margin-related challenges that many companies are facing, we have developed a series of specific products, services and trainings to enable global and local teams to navigate inflation and help consumer goods companies execute and proactively think beyond pricing – to protect revenue and margins, while securing customers’ commitment.
Our approach is consumer centric
If there is one thing to remember, it is this: always start with the consumer. Pricing decisions are ultimately made in seconds—at the shelf, physical or digital. Our approach places consumers at the heart of your strategy, helping you define true product value and identify the pricing power drivers that matter most to them.
By doing so, you unlock stronger category performance, deliver better value, and accelerate both revenue and margin growth. Net Sales and Gross Profit improvements are consistent outcomes across every project we deliver.
It’s not just about pricing—it’s about delivering relevance and perceived value at the moment of choice.
Our approach is holistic
Effective pricing strategies require full business alignment. Our approach brings together all key functions—Sales & Trade Marketing, Marketing, and Finance—ensuring each team is involved, aligned, and empowered to contribute.
We define clear roles, deliverables, and timelines for every stakeholder, enabling faster execution and broader organizational buy-in. This collaborative model enhances both efficiency and internal ownership of the strategy.
Because when everyone speaks the same language, execution becomes simpler, stronger, and more sustainable.
Our approach is actionnable
We help you move from analysis to action and retailer-relevance. By quantifying the volume and market impact of price changes, we enable you to anticipate risks—like price cliffs—and build strategies to navigate them.
Our methodology supports your innovation and renovation plans by identifying cannibalization risks, incrementality potential, and consumers’ willingness to pay—so you can right-size and right-price future launches with confidence.
The goal: fewer surprises, better foresight, and more impact from every decision you make.
Our approach is projective
Beyond understanding current performance, we help you look ahead. Our tools allow you to model future scenarios—across inflationary, deflationary, or stable contexts—so you can prepare for change, not just react to it.
We bring forward-looking visibility on your portfolio dynamics, innovation pipelines, and pricing strategy, enabling better decisions today for a more profitable tomorrow.
With our approach, planning becomes proactive—not reactive—and your teams stay ahead of the curve.
Our approach is integrated, data-driven and AI-powered
Our approach is built on structured, enriched data and powered by automation and artificial intelligence (AI), enabling faster, sharper decision-making. We integrate and harmonize inputs from multiple sources—sales, financials, ePOS, promotions—and turn them into clear, actionable insights.
With four levels of analytics support, we free up internal resources, ensure cross-team alignment, and deliver the right level of guidance to accelerate your RGM journey. Data is no longer a challenge—it becomes a driver of growth, precision, and efficiency.
We transform complexity into clarity—so your teams can focus on what moves the business forward.
Our approach is consumer centric
If there is one thing to remember, it is the following: focus first on your consumers. Put them at the center of your pricing strategy, as all pricing decisions come down to shoppers making a quick decision in-front of a physical or virtual shelf. By following our proven approach, asking the right key questions, and combining all aspects of our methodology, you will deliver the desired business results and improve category performance, consumer value, grow revenue and margins. Both Net Sales and Gross Profit acceleration are natural outcomes of our methodology.
Our approach is holistic
In order to be effective, our approach brings together all major departments involved in pricing decisions. This way, we onboard Sales & Trade Marketing, Marketing and Finance teams all together, unite them behind a common view of the business challenges and opportunities and engage them into the creation and implementation of the right strategies to bring additional value to the process. We then define for each team objectives, deliverables, key recipients, and a timeline to deliver.
Our approach is predictive
We are able to quantify the impact that price changes have on your volume sold, as well as market growth, and enable you to identify future price cliffs and anticipate the strategies and scenarios to navigate around them, even in inflationary/deflationary contexts. We also help you to gain in efficiency in terms of innovation/renovation, identifying the potential effect on your portfolio equilibrium (such as cannibalization impact and incrementality to your current portfolio) and evaluating the consumers’ willingness to pay to right-size and right-price your future innovations.
5 questions we address
to protect your revenue & margins
1
How will your consumers & shoppers adjust their behaviors?
2
How much pricing can your brand command?
3
How to go beyond pricing & activate every RGM lever?
4
How to make RGM plans compelling for your key customers?
5
Are your commercial teams trained to ensure perfect execution?
1. How will your consumers & shoppers adjust their behaviors?
Forecast inflation or deflation impacts and anticipate actions
Anticipate market contraction
- Segment purchasing behaviors of your Shoppers
- Predict market growth and impact on price elasticities
- Assess impact on assortment, mix, promotion, CRM and communication
Proactively enhance Consumer Value
- Identify your Pricing Power Drivers, to increase your Brands’ Penetration and Consumers’ Willingness to Pay
- Emphasize the right benefits to include across product innovation, tiering and brand communication
2. How much Pricing can your Brand command?
Can we command a higher price?
- What is your brand’s pricing power vs competition?
- How much pricing can the perceived customer value (which is not equity) justify?
- Are there differences by consumer segments, distribution channels, retailers?
Where are the price cliffs?
- Where are the price elasticity inflection points (‘killer price points’) for your key SKUs, both current & new innovations?
- What happens at the portfolio level (minimizing cannibalization)?
3. How to go beyond pricing & activate every RGM lever?
There are 5 RGM levers, including Pricing
- Consumer Pricing
- Pack Price/Size Architecture, including innovations
- Mix priorities
- Promotion strategy
- Differentiated Commercial Plans
Need clear integrated plan across RGM levers
- The 5 RGM levers must be optimized simultaneously to deliver incremental impact on both revenue & profit
4. How to make RGM plans compelling for your key customers?
Integrated Commercial Plan for your key Customer(s)
- Proactively managing pricing and revenue, to prevent damaging margin impact
- Integrating short-term recommendations, evolving COGS, incremental launches and new products
The Triple-Win RGM™:
- Volume & Penetration Growth
- Sales ahead of Volume
- Margin ahead of Sales
- Trade Margin ahead of Commercial Margin
5. Are your commercial teams trained to ensure perfect execution?
Grow your organization’s Pricing & RGM capability, to enable local & commercial teams to drive the right decisions
Train your Commercial Teams on how to navigate inflation, via consumer-centric Pricing & RGM
- RGM fundamentals
- Consumer Value, Pricing Power
- The Revenue Growth Equation
- Pricing in Inflation
- The 5 Levers of RGM
Provide easy-to-understand Consumer-centric RGM Framework
- Common approach to Pricing & Inflation for HQ, Global, Regional and Local multi-functional teams
