EPP Dynamic Talks – B2C

PricingOne is happy to announce the participation of our CEO Ji-Hoon DIERCKX, together with Thomas WALTER, Global RGM Director at Bel-Group, in the coming B2C EPP Dynamic Talks!

They will share their experience on how to drive successfully pricing & promotion strategy for consumer goods.

First by being consumer-centric: they will share the right approach for FMCG, talk about the identification of what has value for consumers, how much they are willing to pay and what for – emphasizing the importance of human intelligence vs pure AI, understanding the trade CPG retail environment and offering the right value to your customers (retailers).

They will also share the importance of and how to go beyond pure analytics and strategy, and translate it across all stakeholders, both internal and external.

About the author

Ji-Hoon Dierckx

Ji-Hoon Dierckx

After a 20-year career at P&G, Ji-Hoon co-founded PricingOne and has been leading the company since 2019 as Chief Executive Officer. His expertise in pricing now benefits all the clients of PricingOne.

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