At the recent Congrès des Stratégies Commerciales, held on October 2 in Paris, Ji-Hoon Dierckx, CEO of PricingOne, shared the story behind the creation of his company and his vision for pricing and revenue growth strategies in the consumer goods industry. This exclusive interview sheds light on his background, the challenges he encountered, and how PricingOne stands out in the market.
(Note: The Congrès des Stratégies Commerciales is the premier event for France’s consumer goods sector, bringing together key players to discuss the latest trends and strategies in the industry.)
20 Years of Experience Leading to the Birth of PricingOne
Before founding PricingOne, Ji-Hoon Dierckx spent over 20 years at Procter & Gamble, where he was responsible for pricing strategies and Revenue Growth Management (RGM). He recalls:
“For twenty years, I searched for the right partner, the right supplier who could help me take P&G’s pricing and revenue growth strategies to where they needed to be. Despite having the right budgets, I never found the right partner.”
This realization prompted him to take matters into his own hands, leading to the creation of PricingOne alongside a few former colleagues from Procter & Gamble. The goal? To provide unmatched expertise in pricing and revenue growth management for consumer goods manufacturers and retailers.
PricingOne: A Unique Consulting Firm
PricingOne differentiates itself with a holistic and innovative approach, centered on the perceived and desired value of consumers. Here are the three pillars that drive the company’s success.
1. Predictive Tools to Assess “Willingness to Pay”
One of PricingOne’s standout features is its advanced analytical tools, which quantify the perceived and desired value of products in the eyes of consumers. These tools help businesses understand what consumers are willing to pay for everyday products and predict the impact of innovations and new product lines. Ji-Hoon Dierckx explains:
“If I am a manufacturer or retailer, I can identify what could drive growth.”
These predictive tools enable companies to adjust their pricing strategies and better understand how to position their products for maximum growth potential.
2. Simplifying Complex Strategies for All Teams
While pricing and RGM strategies often rely on complex data, PricingOne ensures that these insights are communicated in a way that commercial teams, even those without expert knowledge, can easily understand and apply.
“Pricing or RGM isn’t just about tools, algorithms, or AI. It’s about making sure commercial teams, who aren’t experts, understand which growth strategy could be sustainable and profitable.”
PricingOne’s unique ability to simplify these concepts into actionable insights is one of its key strengths. The firm operates in 32 countries, where it works with teams from the consumer goods sector, helping them articulate these strategies in clear, understandable terms, tailored to each local market.
3. Supporting Execution from Strategy to Implementation
At PricingOne, defining a strategy is only the first step. The company also supports its clients in executing that strategy effectively. This begins internally, with the preparation of strategic plans, budgets, and pre-launch activities, and extends to working with key retailer partners through joint business plans and value creation plans.
“We help prepare the joint business plan, the joint plan, and the value creation plan with retailers.”
This comprehensive approach allows PricingOne to support manufacturers across continents, taking into account the unique characteristics of each market, including the highly localized nature of the French market.
A Vision for the Future
In just a few years, PricingOne has become a key player in pricing and revenue growth strategies for the consumer goods industry. With deep expertise, innovative tools, and the ability to guide companies through the entire process, PricingOne helps its clients navigate an increasingly complex and competitive landscape.
Thanks to Ji-Hoon Dierckx’s vision and his extensive experience at Procter & Gamble, PricingOne is positioned as the go-to partner for manufacturers and retailers worldwide who are seeking to optimize their pricing strategies and drive sustainable growth.
